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Virtual event


As the world adapts to new ways of meeting and collaborating, we’re being forced to rely on virtual tools and experiences more and more. But the primary challenge in planning and hosting seamless virtual meetings isn’t just working with technology—it’s often a lack of  knowing what the tech can do you for you and its scope.

Whether you’re an event professional or not, you may be expected to produce each event perfectly and act as a go-to resource for all involved. But it can be hard to fulfil that role, especially for beginners, when much of this insight is gained in practice.

That’s why we’ve assembled a glossary of 33 key terms all event planners, from beginners to veterans. To help contextualize these terms for easy reviewing, we’ve organised each into one of three categories:

  • Platforms & Technology
  • Audience
  • Presenters

Platforms & Technology

API – API’s allow software made by different developers to exchange data and information interchangeably.

Bandwidth – In computing, bandwidth speaks to the maximum rate of data transfer across a given path. It can be characterized as network bandwidth, data bandwidth, or digital bandwidth.

Brandability – The customization of media utilizing specific colours, images, and videos in both the event and registration pages, as per the client’s wishes.

Cloud Recording – Cloud recording allows you to store and organise large amounts of data without the confines of a physical form of storage.

Embed / Embedding – Embedding refers to the integration of links, images, videos, GIFs and other content into websites or social media.

Ethernet Cable – An Ethernet cable is used to connect a laptop directly to a home router or modem, increasing speed and reliability of a video and audio feed during a virtual event.

Gamification – refers to utilizing typical elements of game playing (like point scoring or competition with others) as an online marketing technique to encourage engagement with a product or service.

Green Screens – A green screen is a background utilized to create virtual sets. Green and blue backdrops are used as these colours aren’t present in human skin tones, and allow engineers to replace the coloured background with a virtual backdrop of their choosing.

Green Screen Studios – Green screen studios are filming locations that specialize in compositing computer-generated graphics into videos through a Chroma key method.

Hybrid – A hybrid event is one that has a real-time, face-to-face component as well as a virtual element.

Latency – Latency refers to the time difference between the content source and its streaming, or more simply put, the time it takes for the data to get from point A to point B.

Password Protection – Password protection allows only those with an authorized password to gain access to certain information.

Post-Production – Post-production is a part of the filmmaking process, video production, and photography. Post-production includes all stages of production, like editing, which occur after shooting or recording.

Q&A Module – An embedded code written in the live event page, or an option incorporated into video conferencing software like Zoom, which is used to display a Q&A platform and gather audience questions in real-time.

Registration – Registration is the process of collecting pertinent information about event attendees.

Resolution – Resolution describes how detailed an image will be when displayed on a screen or projector. Common measures associated with resolution are 4k, 1080p, and 720p, which all indicate the number of pixels in the width of displayed image or video.

Simulive – refers to replaying recorded content to a live audience, as if the content itself is happening live as well.

Single Sign-On (SSO) – Single sign-on is an authentication scheme that allows users to log in to any of several related, yet independent, software systems with a single ID and password.

Switcher – A device/software that allows users to choose between different video sources and affect what the end user sees. Imagine choosing between the inputs on your home TV.

Town Hall Meeting (Virtual) – A virtual town hall is an online replication of an in-person town hall meeting.

Webcast – A webcast is a one-to-many stream of presenter(s) and content where no interaction is permitted from the remote audiences tuning in.

Webinar – A webinar is a one-to-many stream of presenter(s) and content with a moderate level of remote audience interaction, such as Q&A, polling, or chat functionality.


1:1 – 1:1, or one-to-one, is just what it sounds like: a meeting between two people, typically outside of a lecture or other official session.

Breakout Rooms – the shared area space where smaller groups of attendees can meet separately from the entire audience.

Chat – Chat can be used to send a message in real-time to an entire event audience or presenters.

CRM – CRM stands for Customer Relationship Management. In its most essential form, CRM is a system that allows businesses to manage customer relationships and the data and information associated with them.

Polling Module – A polling module is a section of a live event page used to display polling information gathered from real-time input from the audience.

Q&A – Forget the days of passing a microphone around a room. Q&A (question and answer) offers a place for audience members to leave questions for presenters, and for presenters to provide answers.

User Experience (UE) – User experience refers to the overall experience someone has while utilizing a product. This includes fonts, colours, ease of use, and other elements that shape the consumer’s journey.

User Interface (UI) – User interface refers to the way a user interacts with functions supported by a backend system. UI is a graphical representation of code that is manipulated by a user’s interaction with an interface.


Application Sharing – Application sharing is a feature of many collaborative tools that allows presenters to share an application with others for viewing.

Backups – It’s critical that remote presenters have backups secured when possible, like a second device to connect to the virtual event or meeting, or their cell phone to connect their audio.

Run-Through – A run-through constitutes a full rehearsal in which operators, presenters, and production teams review their event from start to finish in a live testing environment.

We hope this glossary will help you in planning and executing your next virtual meeting or event. If you have more questions or need assistance with your next event, do not hesitate to contact us.

+27 11 706 3242

Virtual event

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